As creative music producers we’re always looking for ways to catch the listener’s interest and attention. We agonise over creating just the right feeling and emotion through melody, harmony and rhythm, and ruminate for hours – days, even – over tiny production decisions that (in all honesty) nobody but yourself will notice.
It is therefore astonishing that, when it comes to reverb, many producers will simply fire up an instance of ‘Whatever-Verb’, load a preset that sounds nice in isolation, and then pretty-much leave it at that. But, as with most aspects of music production, reverb should always be tailored to the specific situation. A music producer has to consider the style of music, the mood of the song, the instrumentation, the performers… all of it.