Wavetick Sharooz Raoofi
Owner and Co-Founder
As a founder of such industry tent poles as Sample Magic, AttackMagazine, Audiaire and Principle Pleasure studios, Sharooz Raoofi has already left a sizable footprint on the music production landscape. Whether wearing his entrepreneurial hat or as an artist in his own right (you might be familiar with his hailed alterego Principleasure) Raoofi is keen to shake up the mould. This is strikingly true of his latest venture, Wavetick. Alongside a small band of cohorts, Sharooz aims to bring a fairer, more flexible and entirely unrestrictive service for producers, songwriters and beatmakers, creating a platform where they can sell their creations frictionlessly whilst retaining 90% of all royalties. It all sounds fantastic, but we had more than a few questions…