How Harold Hunt “burned his boats” and risked it all to build SuperATV

BY TREAD STAFF

SuperATV chairman Harold Hunt navigates a "rock garden" at the Rally on the Rocks event in Moab, Utah.

PHOTOS PROVIDED BY SUPERATV

What propels you forward into the unknown? Is it the destination that motivates you to explore the trail less taken, or is it the experience of the journey that drives you? Do you do it to challenge yourself and test your equipment?

While each of these factors is definitely important, for most of us, it’s who we share our adventures with that’s the key motivator. Whether you enjoy the outdoors by truck or by other conveyance, such as a UTV, it’s the people you enjoy the activity with that make it memorable and worth doing.

For avid off-roader Harold Hunt, taking the path less traveled had multiple meanings. Hunt, CEO and chairman of SuperATV, began his journey riding creeks in his Polaris Sportsman ATV.

Harold Hunt stops for a picture while riding his RZR in the dunes.

An aerial shot of the SuperATV headquarters in Madison, Indiana. The company now operates out of 922,000 square feet of facilities across three states.