Sports Insight Magazine May-17 Retour à l'édition précédente

Well looks like it's going to be another period of uncertainty then.
With a General Election on the horizon on June 8 it looks like we are going to hear a lot about the NHS, business and, of course, the little matter of Brexit.
We shall see how it all pans out and what affect that has on the negotiations to leave the European Union in due course.
But, as usual, it is a case of keep calm and carry on.
And what better way to stay calm than with this month's edition of Sports Insight magazine.
We look at how influencer marketing could boost your business with Fiona Bugler.
Saucony's Jonathan Quint looks how doing it by the book could revitalise your company.
And if you want to hear tales of close encounters with tiger sharks, then take a look at Beth French's sporting life.
While X-Bionic's David Hemming looks into the technology and science of developing new sportswear.
If you have some questions about issues arising from the new business rates revaluations then Paul Clapham takes a look at the problem.


Fashion, function or science mumbo jumbo?
David Hemming looks at the science and development of sportswear

Doing it by the book
Jonathan Quint examines what sports retailers can learn from Waterstones

Getting a grip on the barefoot phenomenon
Chris Wilson extols the virtues of the Vibram Fivefingers range

Trade shows are still a vital part of the industry
Michelle Dickinson explains why shows still have an important role to play

Hello Tiger
Shark-infested waters don't worry Beth

Influencer Marketing
How can it work for you?