net  |  August 2017
THE CHANGING WORLD OF SEO
2016 was a seismic year for the world of SEO. Google dramatically altered the rules for SEO, so much so that a website built with great SEO twelve months ago could well have fallen foul, and dropped in the rankings. Changing the way SEO works is nothing new in the fight against ‘dirty SEO’ , but even by Google’s standards, the changes the world’s biggest search engine made in 2016 have really altered the SEO landscape. As web designers and developers, if you’re not fully up to date, you risk a backlash from customers and your reputation as cutting-edge could well be gone forever. SEO hasn’t been a fashionable topic for years, but it’s essential you understand the latest trends to stay ahead of your rivals. So what exactly changed last year? Inside you will find out.
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Articles dans ce numéro
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