TESTED SONY XR-55A90J
The Sony way is up
The firm has given its 2021 flagship OLED some fancy feet, a slick processor and a new smart TV platform… and priced it well above most of the competition
£2699 / stuff.tv/A90J
There’s nothing groundbreaking about what Sony’s trying to do with its new XR-A90J range of 4K HDR OLED tellies.
Like every other TV maker that takes things seriously, it’s shooting for great picture quality, an intuitive smart TV portal, sound the right side of ugly, a bit of style and a solid build. Looks simple, doesn’t it?
But this is a competitive market and getting more cut-throat all the time. So can Sony possibly meet all those criteria to the point that the XR-55A90J justifies its hefty asking price?