CONFIDENTIAL
SINCE THE ORIGINAL Golf GTI, Volkswagen has used red to mark out performance models, a theme which continues in the EV age with the red details on the ID 4 GTX. “The colour has a strong symbolism: red is blood, red is fire,” said colour and trim designer Mareike Hackbarth. “It triggers feelings of activity, energy and a zest for life. This makes red the perfect brand colour to use for performance models.” We will overlook the fact the R division’s trademark colour is Lapiz Blue.