Bedbugs. Just mention of the word is enough to give people the heebie-jeebies and send shivers down their spines—or start scratching. Beginning in early fall of 2023 and coinciding with Paris Fashion Week from September 25 to October 3, fear of the unhealthy vermin swept across Paris. There does not appear to be one incident that triggered the scare, but once the cry of “Bedbug!” went up, it quickly went viral online and in the Parisian media. A wave of YouTube and TikTok videos showed the proliferous pests crawling on bus seats, in trains, riding the subways, lounging at Charles de Gaulle airport, and taking in the latest plays in Paris theatre district the “Grands Boulevards.” Some anxious residents even refused to sit during their daily commutes. One British newspaper saw the humorous side of the panic, carrying the headline: “Coming Soon to a Cinema Near You? The Return of the Bud Bug.”1
Within days, the humble bedbug Cimex lectularius was being portrayed as public enemy No. 1. Politicians began holding press conferences on “the bedbug crisis” and vowing action. By September 29, the Deputy Mayor of Paris, Emmanuel Grégoire, ominously posted on X/Twitter: “No one is safe.”2 One MP, Ms. Mathilde Panot, carried a test tube filled with bedbugs into the French Parliament, complaining that pesky parasites were “making the lives of millions of our fellow citizens a living hell."3