Autocar | 17th October 2018
BMW'S TESLA: THE GOAL TO BEAT THE MODEL THREE IN EVERY WAY
BMW is doubling down on its plans to expand its dedicated range of electric-powered i models with a four-door coupé-style i4 saloon due by 2021. The expansion of the EV sub-brand follows a ruling by the EU to enforce a fleet average CO2 emission reduction of 35% for 2030. The ruling, which effectively spells an end to the combustion engine as a sole source of propulsion for high-volume cars sold in Europe by the end of the next decade, was expected by BMW’s top management. They initiated an acceleration in the development of both long-range plug-in hybrids and
pure-electric models in a board meeting held earlier this year. Speaking to Autocar at the recent Paris motor show, BMW chairman Harald Krüger
confirmed the altered i divisio plan, which aims to enable the German car maker to offer more pure-electric cars than any premium brand rival in the short term.
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