There’s no denying social media has played an increasingly dominant role in almost everybody’s lives over the last few years, particularly as algorithms shifted to prioritise video as a dominant medium.
As influencers increasingly move into the beauty space, pressure has grown for trained professionals to counteract some of the misinformation being shared online, particularly in aesthetics where the repercussions are often more dangerous. This month we meet some of the professionals helping to keep standards high. Our interview with Dr Maryam Zamani on page 49 uncovers how the aesthetic doctor makes an impact across different social channels while retaining professional integrity, while in our ASMR feature on page 59, we talk to the famous Dr Pimple Popper and others about how to engage in the lighter side of social content while retaining responsible messaging.