What does ‘Xbox’ actually mean, in 2024? The name suggests a physical object, of course, but recent events suggest Microsoft is paying about as much attention to the increasingly dusty black cuboid under our TV as we have been of late. Not that it seems to have an alternative definition prepared – its business-update broadcast in February had the feel of a meeting called to try to answer this very question, Phil Spencer and co offering a variety of possible options. The most striking one, ultimately? “One of the largest publishers on PlayStation [and] on Nintendo Switch.”